Dallin Larsen, who held senior executive positions with the multi-level marketing companies Dynamic Essentials and USANA, founded Monarch Health Sciences in 2003 as a distributor of diet and weight loss supplements. Monarch Health Sciences launched MonaVie juice in January 2005, and the same year founded MonaVie LLC/MonaVie Inc., a privately held multi-level marketing company based in South Jordan, Utah. The newly formed company took over the bottling, distribution, and marketing of MonaVie juice products. MonaVie also owned and operated a charity organization, The MORE Project.
MonaVie produced a variety of blended bottled fruit juices, carbonated energy drinks, dietary supplements and dieting products. MonaVie Kosher, one of the company's juice products, was certified as kosher according to Jewish dietary laws by the Orthodox Union of North America and the Chief Rabbinate of Israel.
MonaVie promoted that the juice had key polyphenol antioxidants from açai and other fruits in the blend; however, there is no physiological evidence that any fruit polyphenols have such actions in humans or that oxygen radical absorbance capacity (ORAC) has any relevance in the human body. Research shows that although polyphenols are good antioxidants in vitro, antioxidant effects in vivo are probably negligible or absent. As interpreted by the United States Food and Drug Administration, Linus Pauling Institute and European Food Safety Authority, dietary polyphenols have little or no direct antioxidant food value after digestion. Unlike controlled test tube conditions, most polyphenols are not absorbed following digestion, and what is absorbed is metabolized and excreted.
Company executives had repeatedly acknowledged ongoing problems with MonaVie distributors making unlawful claims that the juice can treat and prevent diseases. In a 2008 Newsweek article, CEO Dallin Larsen stated that "his sales team can get him in hot water with the Feds", and that it was "next to impossible" for the company to investigate distributors suspected of making false claims. Later in 2008, the company issued a statement acknowledging that many of its distributors, "perhaps unwittingly", violated its advertising policies. In a 2009 Bloomberg News article, MonaVie executive vice-president and cofounder Randy Larsen stated that "the company is struggling with independent distributors who promote the juice as a miracle drug."
In 2008, Imagenetix, Inc. sued the MonaVie company, its board of directors, and several of its senior distributors for $2.75 billion over trademark infringement alleging that MonaVie Active juice contained the ingredient Celadrin. The case was settled out of court and the lawsuit was dropped. Soon after, Imagenetix announced that it had entered into a new business relationship with MonaVie, the terms of which were not disclosed.
Pretty much everyone agrees that antioxidants are good for you, because they help protect against cell damage. A chemical analysis of so-called "superjuices" for Men's Journal in 2008 found that apple juice contained more of a key antioxidant than MonaVie. And MonaVie has five times less vitamin C, another antioxidant, than Welch's grape juice.
The safety of an açai (Euterpe oleracea Mart.) pulp enriched fruit and berry juice, MonaVie Active®, fortified with the functional ingredient, glucosamine, was studied. The beverage was found not to be mutagenic, clastogenic, cytotoxic, or genotoxic, as determined by the bacterial reverse mutation assay, chromosomal aberration assay, mouse micronucleus assay, and mammalian cell gene mutation (L5178Y) assay. The single dose LD50 based on a 14-day acute oral toxicity study is greater than 20,000 mg/kg bw, the highest dose tested. In a repeat dose 90-day oral subchronic toxicity study by gavage, 220 animals were randomly assigned to a control group, an untreated group, or one of three experimental groups (10, 20 and 40 g/kg bw). No treatment-related significant changes in body weight, food and water consumption, ophthalmology, organ weights, urinanalysis, hematological and clinical chemistry, or gross pathology, were observed in surviving animals compared to the control groups. Three animals died midway through the observation period (male, 20 g/kg bw/day; male 40 g/kg bw/day; and, female, 10 g/kg bw/day). These animals died without preceding clinical symptoms, histopathological lesions, or evidence of injury to tissue or organs except for signs of suffocation/aspiration congestion, which was concluded to be due to problems with the gavage administration of the fluid test article, and not due to the test article itself. The NOEAL was determined to be 40 g/kg bw/day for male and female rats, which was the highest dose tested. Phylloquinone (vitamin K1) content averaged 21.7 μg/100 g, comparable to amounts found in iceberg lettuce. In conclusion, the results provide additional experimental evidence that MonaVie Active® juice is non-toxic.
MonaVie is a wellness drink brand that offered powders, fruit juice, and concentrates. They also specialized in providing a patented form of acai said to help provide healthy antioxidants.
MonaVie is a multilevel marketing company that produces a line of drinks, juices and pulps. The products are a certified organic blend of 18 fruits that are high in antioxidants. Diets rich in antioxidants have been linked to preventing certain cancers, chronic illnesses and slowing the effects of aging.
Developed with the philosophy Balance-Variety-Moderation, MonaVie delivers the phytonutrients and antioxidants you need to maintain a healthy and active lifestyle. By consuming the MonaVie juice everyday, the product claims that you will experience increased energy, a healthier immune system and freedom from joint pain.
MonaVie contains the fruit juice or pulp of the following fruits: acai, apricot, aronia, acerola, purple grape, passion fruit, camu camu, banana, lychee fruit, apple, kiwi, pomegranate, prune, wolfberry, pear, bilberry, cranberry, blueberry, white grape. The exact concentrations are not disclosed, but the ingredients are listed in a range from greatest amount to the least amounts with the acai berry pulp being the most abundant ingredient in the product.
MonaVie Pulse contains acai, reconstituted fruit juice blend of concord grapes, pineapple, apple, pricly pear, pomegranate, elderberry, yumberry, bilberry, blackberry, blueberry, cherry, cranberry, raspberry and aronia. It also contains acerola, strawberry, cupuacu, camu camu, plant sterols, apple phyto-phenolics, omega-3 oil, reveratrol, natural flavors, potassium sorbate, sodium benzoate and citric acid.
Review of MonaVie and The Acai Berry Fruit Juice Company's Health and Marketing ClaimsMonaVie. Mona Vie. The word actually sounds like a spin off of some french phrase (mon ami), but when I hear the name, two things immediately come to mind - acai berry juice and multi level marketing pyramid scheme. The MLM business scheme or pyramid marketing concept usually elicits a series of red alert alarm bells in my brain's BS scam detector, however, I'm willing to take a closer look at MonaVie before rendering my personal critique and verdict. After having tried out and actually tasted the MonaVie acai berry fruit drink, I have to admit, it's a rather sweet and tasty beverage - sort of a crisp combination of grape juice, blue berries, black berries, and a hint of dark chocolate. There's not much negative commentary I can sling at the MonaVie product in terms of taste alone, but the outrageously expensive price tag and the rather suspicious marketing approach of the company leave much to be desired. As an ordinary American consumer and a casual observer, I'm not sure what to make of this whole MonaVie acai berry fruit juice craze that seems to be sweeping the health and fitness world. The product's been featured on the Food Network and on daytime talk shows for women like the Rachel Ray show, and eagerly touted by popular television hosts like Oprah Winfrey as the ultimate nectar of the gods. At least several medical commentators have appeared on The Oprah Winfrey Show recently to promote the acai berry as an invaluable source of super food nutrients and as a magical method to promote youth and bodily rejuvenation. While most of the on-air health commentators were on the Oprah show to promote their individual books, even Oprah herself seemed to jump on the acai berry bandwagon, endorsing the nutritional claims of the tiny purple berry in her own boisterous way.
And it's not just celebrity women either (who in my sexist opinion tend to be very ultra health conscious). Even celebrity guys seem to be getting in on the acai super fruit craze as well. There are numerous photos floating around on the internet of well known celebrities (both male and female) photographed with���� their MonaVie acai juice bottles. I've seen hip hop stars and motor sport athletes on MTV's Cribs show opening up their refrigerator doors for the camera to proudly display their prized rows of ultra-expensive MonaVie branded acai juice bottles. To top it off, when the Boston Red Sox won the Major League Baseball World Series in 2007, you even had several pitchers and players publicly thanking the Mona Vie company and attributing their athletic success to the seemingly magical healing powers of the MonaVie acai berry drink. When professional athletes who have just won the most competitive pinnacle award of their profession celebrate their triumph by giving a ringing endorsement of a particular enhancement product, citing the competitive advantages it allegedly provided their bodies through the grueling eight month long baseball season, I definitely take notice. However at the same time, my curiosity is greatly tempered with a strong dose of skepticism and suspicion at the celebrity's personal motivations for such a resounding product recommendation - and I find myself wondering if the celebrity was partly motivated by financial considerations. 59ce067264